B2B and enquiry websites
Present collections, capabilities, customisation information and project work. Give hotel buyers, architects and bulk customers a clear route to share their requirements.
The Market Layer
Furniture websites and Shopify stores.
Help buyers understand your furniture, explore your range and take the next step. We build websites and Shopify storefronts around your product information, audience and sales process.
Discuss your requirementsWhat we work on
Furniture website design with product structure behind it
A furniture website needs more than an attractive cover. The right structure depends on whether you sell directly to consumers, handle bulk enquiries or work with architects and hospitality buyers. HSC reviews that journey before organising pages and product content.
Shopify storefronts
Organise collections, product templates and navigation around your range. Review variants, delivery information and the content needed to support a buying decision.
Product information and visuals
Bring together dimensions, materials, finish options, images and descriptions. Use a consistent structure that the team can maintain as the range grows.
Search-ready page foundations
Create descriptive titles, useful headings, internal links and readable page content. Review image sizes and mobile presentation as part of the build; search performance is monitored after launch.
In practice
Choose the journey that fits your business.
A direct-to-consumer store might guide buyers from a collection to a product variant and checkout. A hospitality supplier may need a collection page, customisation details and a project enquiry. We agree the audience and action first, then build the page structure around them.
See more selected work
How we work
A clear path from brief to everyday use.
- 01
Clarify the audience
Define the buyer and the action the website should support.
- 02
Organise the content
Review products, collections, specifications and visuals.
- 03
Build and review
Check the agreed pages and buying or enquiry journey.
- 04
Launch and hand over
Complete launch checks and explain routine content updates.
Before we begin
Questions worth asking.
Should we use Shopify or a separate website?
That depends on your sales process. Shopify may suit a storefront with product and checkout requirements; an enquiry-led site may need a different structure. We review the requirements before recommending the build.
Can you work on an existing website?
Share the URL and describe what needs improving. We can review the current pages, content and platform before agreeing the changes.
What should we prepare?
Bring your product list, logo, photographs or renders, key specifications and examples of the buyer enquiries you receive. Platform subscriptions, paid themes, apps and ongoing support are agreed separately.
Start a conversation
Let’s map the website your buyers need.
Share the task, product or project you have in mind. We’ll review it with you and agree the next step.